01How this works

Your data, your house.

This page is for the contractor who already knows they're losing calls, and now wants to know what they'd actually be signing up to. What runs where, who holds the keys, and how hard it is to walk away.

The day doesn't happen at a desk.

A roofer is on a roof. An HVAC tech is in an attic in August with both hands in a unit. A plumber is under a sink. The phone is in the truck, in a pocket under a harness, or face-down on a tailgate covered in dust.

That's not a discipline problem. It's the job. The work that pays is done with both hands, and every system sold to the trades quietly assumes otherwise — that somewhere in the day there's a person at a screen, logging things.

Software that needs your attention during the day is asking you to stop earning to use it.

Where the money actually leaks.

Between a customer deciding to call and a job on the calendar, there are four steps. Three of them are fine. One of them is where the money goes.

They call Something broke. You were their first choice.
Nobody picks up You're on a roof. It rings out. They call the next name on the list — usually within four minutes.
Details get taken Job type, address, urgency, what they actually need.
Job gets booked Estimate out, time on the calendar, you show up.

You already do steps three and four well — that's your trade. The gap is step two, and it's the only one that happens while you physically cannot answer.

We sit in step two. That's all.

Your number stays your number. Calls you don't pick up forward to an assistant that answers like your own front office, in English or Spanish, at any hour. It takes the details, sends an estimate from your pricing, and puts the appointment on your calendar.

No app for you to learn. No new number for your customers. No dashboard you have to remember to open. If the only thing that changed was that missed calls stopped being lost jobs, that would be the whole product working as intended.

Telegram is the back office, not the front desk.

Here's the part worth being precise about, because it's usually explained badly.

Your customers never touch Telegram. They call your number and get a text back, the way they always have. Telegram is between you and the system — where a new lead lands on your phone the second it happens, where you see the estimate that went out, where you reply to change something.

One place, on the phone already in your pocket, that tells you what happened while your hands were full. That's the whole job it has.

Anyone telling a US contractor to move their customers onto Telegram is selling something. We're not. Your customers stay on the phone and on text.

Why Telegram for that, and not the others

Telegram SMS WhatsApp Email
Cost to run Free Per message, per number, per month Per conversation, billed by Meta Cheap
To switch it on Install the app, press start Carrier registration. Ours took eleven submissions and six weeks. Business account, an approved provider, template review Domain records, sender verification
Speed to your pocket Instant, with a real alert Instant, but buried with everything else Instant Whenever you next look
How much it can carry Full job details, photos, files, no limit worth worrying about 160 characters per segment, billed per segment Generous Anything
Who can shut it off Nobody in the middle Carriers, and they do Meta, on their terms Spam filters
Should customers use it? No — this is your side only Yes. This is what they expect Sometimes, depending who you serve For documents

The row that matters most is the second one. We lived it: getting permission to send ordinary text messages took eleven submissions and six weeks of rejections. Telegram took about four minutes. For the channel that only has to reach you, there's no argument for paying a toll and asking a carrier's permission.

It's free, it's on every phone platform, and it works out of the box. If you'd rather have alerts by email, or by text, that works too — it's a setting, not a rebuild.

The part nobody puts on the pricing page.

There is a category of software sold to contractors — Salesforce, ServiceTitan, Procore and the rest — that is genuinely capable. Big companies run on it for good reasons. The problem isn't that the software is bad.

The problem is the shape of the deal. Your customer list, your job history, your pricing and your scheduling all move inside one product. The longer you stay, the more of your business is expressed in their format. And the price of leaving isn't the subscription — it's that your last five years live somewhere you can't easily get them out of.

Ask the only question that matters: if you left tomorrow, what would you be able to take with you, and in what shape?

The other half is what you're paying for. Open the thing you're billed for every month and count the features you actually touched this week. Most operators we talk to are paying for a suite built for a fifty-truck company and using the parts a four-truck company needs. That's not a scandal — it's just a bad fit, sold as a good one.

The usual deal

A seat in their product

  • Your data lives in their format, on their servers.
  • Export is a support ticket, and what comes out isn't what went in.
  • One price for everything, whether you use everything or not.
  • Changes happen when it's on their roadmap.
  • Leaving means rebuilding how you work.

What we do

A system that lives in your accounts

  • Your leads and jobs land somewhere you already own and can open right now.
  • Export is File → Download, because it was always your file.
  • $249 a month and a one-time $497 setup. No contract, cancel any month.
  • Changes happen when you ask, because it was built around how you work.
  • Leaving means keeping the data and turning the answering off.

Where your data actually sits.

We build on things you can log into without us. Which one depends on how you already work — and that's a conversation, not a menu.

Google Sheets Every lead, call and estimate on a sheet in your own Drive. You already know how to use it, it's already free, and your bookkeeper can open it. Best if you want it simple
Airtable The same records with proper views, filters and job stages. Still your account, still exportable, and it reads like a tool rather than a spreadsheet. Best if you want structure
Supabase A real Postgres database in your name. It's what this site and our own system run on. Any developer, ever, can pick it up. Best if you're growing

All three are standard, documented and portable. None of them is ours. If we stopped existing tomorrow, your records would still be sitting in your account, in a format any other developer could pick up on a Monday morning.

A dashboard, if you actually want one.

Most contractors don't need one. A message on your phone when a lead comes in, and a sheet you can open on a Sunday, covers it.

But if you want a screen — leads, jobs, estimates, what's booked this week — we build one around the way you already run things, on top of the data you already own. Not a second place to enter everything. A window onto what's already there, showing the five things you look at and none of the four hundred you don't.

It costs a fraction of a seat-based suite because it's a window, not a warehouse. And if you ever drop it, the data underneath doesn't move.

Start with the missed calls.

One workflow, live in a day, on your own number. If it lands you one job a month it has already paid for itself — and everything on this page is still true if you never add a thing.

Book a 15-minute call Answer 5 questions first

Salesforce, ServiceTitan, Procore, Google Sheets, Airtable, Supabase, Telegram and WhatsApp are trademarks of their respective owners, and we're not affiliated with any of them. The comparison above is our own opinion, based on building this and on what contractors tell us. Check your own contract and your own bill — that's the whole point of the page.